On 2nd September, the social media critiqued the advertisement ran by the Times of India and Hindustan Times for Reliance Jio. The full page advertisement contained an image of The Prime Minister with “Jio:Digital Life” above it.
The Emblems And Names (Prevention Of Improper Use) Act, 1950, prohibits the use of any name or emblem specified in the schedule for trade, business, calling or profession, except when such previous permission from the Central Government has been authorized. Naturally the advertisement saw a severe criticism amongst the tweeple throughout the day. In M/S. Sable Waghire& Co. & Others vs Union Of India , the constitutional bench had remarked while deciding the case for improper use of national names and emblems said,” National or international significance gets attached to certain names or institutions over the years or ages and then they belong to the nation or to nations.”There remains the unanswered question of whether the Specific permission was indeed granted to the Reliance Group or not by the Central Government. Until then the Telecomm consumers wait for another buzz worthy move.
Reliance Jio became a nationwide trending news after its introduction on the 1st with the announcement, that Jio users shall have free voice calls and be only charged for data, the big telecomm companies are already planning price slashing.